New Digital Techniques...
Independent retailers can use now to compete better, grow faster and work smarter.
Today's independent retailer is overwhelmed with an ever-evolving universe of digital marketing options, often resulting in more questions than answers.
From the authors who brought you RE:THINK: 11 surprising things you should do now to win customers in the digital age, there's a new guidebook to answer your most daunting questions and distill the long list of digital marketing opportunities into a handful of actionable tactics - all proven to work for independent retailers of durable home goods just like you.
In RE:MARKET: New digital techniques independent retailers can use now to compete better, grow faster and work smarter, Jennie Gilbert and James Kane, Jr. take their no-nonsense approach into new digital territory: abandoned cart syndrome and what you can do about it; the wonder of email remarketing; how to make omnichannel marketing work for your store; why "the customer is always right" mantra has evolved with the rise of third party review sites; and their step-by-step process for managing your online reputation - and seeing more stars. The authors also cover site management essentials such as how to interpret analytics and implement the latest in security.
With an afterword by Erik Qualman, digital thought leader and author of the No. 1 international bestseller Socialnomics, RE:MARKET is an indispensable resource for any independent retailer who wants to compete better, grow faster and work smarter. Keep it within reach!