Welcome to our website! If you are an American with a disability we are here to help you. Please call our disability services phone line at 1-800-417-2799 during regular business hours and one of our kind and friendly staff members will help you navigate through and use all aspects of our web site, read you the specifications of any item and consult with you about any aspect of our company or its services. There is no charge for the help of this personal assistant for any American with a disability. Finally, your personal assistant will explain our Privacy Policy and Terms of Service, and help you place an order or inquire for more information if you so desire.

Menu

Retargeting Demo

Witness the Power of Retargeting

RWS offers retargeting advertising as part of our SEM suite.

Retargeting is a cookie-based technology that uses simple a Javascript code to anonymously ‘follow’ your audience all over the Web.

Here’s how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site.

Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels.

Retargeting is a powerful branding and conversion optimization tool, but it works best if it’s part of a larger digital strategy.

Retargeting works best in conjunction with inbound and outbound marketing or demand generation. Strategies involving content marketing, AdWords, and targeted display are great for driving traffic, but they don’t help with conversion optimization. Conversely, retargeting can help increase conversions, but it can’t drive people to your site. Your best chance of success is using one or more tools to drive traffic and retargeting to get the most out of that traffic.

For Demo Purposes: Click here to go to Staples.

For Demo Purposes: Click here to go to ESPN.

Inquiries

Contact us by email at Integration@retailerwebservices.com or by phone at (800) 417-2799