The Data
FlashTags uses the same product data that powers your WebFront. As a result, model numbers, descriptions, dimensions, additional colors, reviews, rebates and more are available to include and update on tags automatically.
The Prices
FlashTags can show the prices displayed on your website or you can use custom columns and formulas in the WebFronts app to display different prices on tags.
The Speed
FlashTags will update a your ESL immediately when any information on the tag changes, e.g., prices, rebates and more. Also, every 30 minutes FlashTags will compare current tags to each model’s up-to-the-minute information. If there are any differences, a new and up-to-date image will be flashed to the tag immediately.
‘On Display’
Any model with an ESL set up in FlashTags will automatically be labeled “On Display” on your WebFront, providing consumers with information on the models that are in-store and on the showroom floor.
Smart Search Placement
You can carefully curate the models you display in your stores. Any model with an ESL set up in FlashTags can automatically receive preferential search placement on your WebFront. This elevates your most important models to the top of your site’s search results, increasing the likelihood of consumer views.
ESL Activity Log
The FlashTags app keeps a dynamic log of every update—both manual and automatic updates—throughout the day. You can view at-a-glance how often your tags are updating, or view details, i.e., what image was sent, and when to any specific tag.