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RWS & Speed Queen Partner Up!

RWS & Speed Queen Partner on Special Offers for the End Consumer.

Beginning October 1, 2014 Retailer Web Services has integrated completely automated Speed Queen promotional material across our industry leading network of retailer websites, WebFronts™. Two promotional integrations are available; an interactive calculator that estimates and compares the life of your old washing machine to a new Speed Queen model, and information about Speed Queen's very first factory extended warranty program. This new material is now expertly displayed on over 300 retailers' WebFronts automatically – no effort required by the retailers themselves.

So bare with us and we will explain both promotions to allow retailers to determine where they fit in!

The Extended Factory Warranty

If your store is in one of the following US states: CT, DE, MA, ME, NH, NY, PA, RI, or VT you are able to offer the factory extended warranty promotion to your customers and your WebFront™ will reflect this specific promotion automatically.

This is how the WebFronts/extended warranty integration works:
The end consumer will be presented with artwork about the promotion throughout the retailer's WebFront on the pages that make the most logical sense. Those include:

  1. Speed Queen's brand landing page
  2. The laundry landing page
  3. The laundry catalog pages (only when Speed Queen products are present)
  4. And all Speed Queen product pages

The end consumers can choose to click "See Details" and learn more about the promotion. Doing so takes them to a brand new landing page right on the retailer's WebFront which includes promotion details, the Speed Queen Challenge calculator, video assets and links to the Speed Queen items that are part of the promotion and are currently available on the retailer's WebFront.

The Speed Queen Challenge

If you carry Speed Queen in your store, but do not call one of the above states home, then you have the opportunity to provide your customers with a new innovative calculator called the Speed Queen Challenge.

This is how the WebFronts/Speed Queen Challenge integration works:
The end consumer will be presented with artwork inviting them to take the Speed Queen Challenge throughout the retailer's WebFront. This artwork will only appear on the pages that make the most logical sense. Those pages include:

  1. Speed Queen's brand landing page
  2. The laundry landing page
  3. The laundry catalog pages (only when Speed Queen products are present)
  4. And all Speed Queen product pages

The end consumers can enter the number of years their last washer lasted, the number of laundry loads they do each week and click "Compare Now" to see their results. They are then presented with a chart comparing the results and the currently available Speed Queen items on the retailer's WebFront.

WebFronts Logo

Virtual. Innovative. Powerful

Want to learn more about this exciting news from Speed Queen?

If you have questions about the promotion, or want to learn how to add or improve how your Speed Queen products are represented in your brick-and-mortar location to go along with this promotion, contact your Speed Queen representative or contact:

Anthony Newton
Speed Queen Headquarters
Phone: (920) 748-1753
Email: Anthony.Newton@Alliancels.com

The Retailer Web Services Difference

RWS works hard to continually add value to your WebFront with exciting new advancements and features, like the automation of important promotions like this one. We sincerely hope this automated promotion makes your life easier and your WebFront™ more effective!

Opting Out

If, for any reason, a retailer does not wish to include the Speed Queen Promotion materials on their WebFront, they can opt out at any time.

To have the Speed Queen promotional materials removed from your WebFront, contact your Dedicated Account Manager or anyone here at RWS to opt out. You are welcome to opt out at any time by communicating your request to the support team at RWS.