A Search Engine is a software system that is designed to search for information on the World Wide Web. Of course, the most popular Search Engine by far is Google, distantly followed by Bing, Yahoo, Ask and AOL.
It's the first place almost all consumers go when looking to buy something. And of course, you want to make sure your business shows up here when local consumers search for the products you sell.
Not so sure if this is true for the types of products you sell? We weren't either! So we asked nearly 2,000 end consumers specific questions about the first thing they do when shopping for each of the four types of products below. Hands down – consumers perform an internet search before they do anything else!
SEO is the process of trying to get the best visibility (highest ranking) in search engine's organic (aka natural) search results. Remember, there is no "how-to" guide for SEO; it is very purposefully kept mysterious.
SEO is, by nature, a slow process. That keeps "black hat" SEO techniques from polluting the relevance of organic results overnight. There are no black and white answers when it comes to SEO. What works in one instance may work poorly in another.
Keep an eye out for our next installment of S...E...WHAT? to be released in late April 2015.