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RWS knows your business and your customers

The largest and most focused end consumer research study.

In 2014, we conducted the largest and most focused end consumer research study in the industries of furniture, mattress, consumer electronics and appliances. We surveyed 1,768 consumers to learn how they decide where they'll buy the next big item for their home. This is the most representative and specific survey ever done in your area of retail. Each question was scenario based and specific about the purchase of appliances, electronics, furniture and/or mattresses.

We are trusted advisors.

In the last quarter of 2014, we met face-to-face with hundreds of retailers and presented our research in 10 cities across the US. The feedback from retailers has been amazing! Our research has allowed us to plan the next generation of our products and give our clients useful insight and clear direction on how to better move online prospects towards purchasing from their business.

You can read snippets of our research in our white paper series. We are also available to present our findings at events - submit a request to learn more.

View White Paper Series

We wrote the book.

The research has been met with such enthusiasm and demand, we are publishing a book on the topic. We are turning those results into a treasure trove of knowledge sharing, best practice advice, important facts and actionable tips. Look for it to be available later this year.

We invite you to take advantage of our unbiased and unaided brand research data to help grow your business. Download our papers to see the statistical data and word-for-word quotes from respondents. As we all know, shopping is an emotional experience and purchases are fueled by feelings. Our research captured both quantitative and qualitative data; reading the respondents' comments lets you hear the voice of the customer and they didn't hold back! Learn how their online experience shapes their opinion of what an in-store experience with a retailer would be like. We think you'll find these comments as fascinating as we did!