CHICAGO — Attendees at the Casual Market Chicago last week had an opportunity to gain insights on today’s digital consumer that impact their business both on and offline.
Jennie Gilbert, COO of RWS, told Casual Market Chicago attendees that every consumer is a digital consumer.
Jennie Gilbert, COO of Retailer Web Services (RWS), presented "Every Consumer is a Digital Consumer," which addressed the results of survey of about 1,800 U.S. consumers about how they use the Internet when shopping for furniture.
This is a partial list of Gilbert’s nuggets and strategies for serving the digital consumer:
RWS is a Scottsdale, Ariz.-based company whose mission is to serve independent retailers navigate the digital retail landscape and help them harness technology to improve their businesses. Gilbert is the co-author of RE:THiNK: 11 Surprising things you should do now to win retail customers in the digital age.You can also read this article on FurnitureToday.com