Memorial Day has proven to be one of the greatest holiday weekends to shop, especially in the home and mattress categories. To help its retailer customers meet the needs of shoppers in the digital age, Retailer Web Services (RWS) has partnered with Tempur-Sealy to create turnkey, omni-channel digital promotions that can be simultaneously deployed across hundreds of independent retailers’ websites. During Memorial Day weekend alone, RWS will help facilitate more than 2,000 digital promotions and deals.
In order to understands consumers' online shopping behaviors, RWS conducted a nationwide survey on the purchasing patterns for durable goods. The survey revealed that consumers go online first to research home goods 88 to 95 percent of the time, and they visit five to 17 sites on average, depending on their purchase amount.
"For independent retailers without large advertising budgets and well-known spokespeople, it’s especially important their websites and digital marketing software employ dynamic technology that can target and reach prospects with compelling, timely offers, leading directly to sales," said Jennie Gilbert, RWS chief operating officer.
RWS’s latest intelligent software, WebFronts Level 4 is built exclusively for independent retailers of durable home goods and can turn anonymous prospective customers into known contacts. Level 4 provides detailed information on an individual prospect’s purchase intent.
Each prospect’s purchase intent drives personalized re-marketing activities, which are automatically executed without manual intervention by the retailer. This allows independent retailers to reach prospects sooner than ever before with relevant promotions on the products they’re most interested in.
About Retailer Web Services
Founded in 2006, Retailer Web Services (RWS) is a Scottsdale, Ariz.-based provider of proprietary e-commerce, web design and other high-performance software solutions to help independent retailers achieve success. A champion of independent retailers, RWS is an authoritative source on durable goods product data and consumer purchasing habits. RE:THiNK: 11 surprising things you should do now to win retail customers in the digital age (RWS, 2015) provides actionable advice grounded in the way consumers shop for durable goods. RWS serves more than 2,000 independent durable goods retailers across North America. For more information, visit www.retailerwebservices.com.