SCOTTSDALE, Ariz., May 18, 2016 - Memorial Day, known as the official kick-off to summer, has proven to be one of the greatest holiday weekends to shop, especially in the home appliance and mattress categories. To help its retailer customers meet the needs of shoppers in the digital age, Scottsdale-based Retailer Web Services (RWS) has partnered with manufacturers including Electrolux, Tempur-Sealy, LG and Whirlpool, among others, to create turnkey, omni-channel digital promotions to deploy across hundreds of independent retailers’ websites simultaneously. That means more than 2,000 digital promotions—deals on the biggest names in home appliances and mattresses—during Memorial Day weekend alone.
According to a nationwide survey conducted by RWS to understand consumers’ online shopping behaviors and purchasing patterns of durable goods, consumers go online first to research home goods 88 to 95 percent of the time; consumers visit five to 17 sites on average, depending on their purchase amount.
"Whirlpool is working closely with RWS to create effective, digital content during highly promotional events," said Mark Hecht, director at Whirlpool Corporation. “It’s extremely important for independent retailers to reach out to their customers during high traffic holidays like Memorial Day. With most customers starting their appliance search online, digital is a cost effective way to reach them early in the buying process and tell your store’s brand story."
Hecht continued, "Digital is an important piece of the retailer’s overall advertising and merchandising strategy, and RWS' high quality promotions will give our retailers a leg up on their competition."
"For independent retailers without large advertising budgets and well-known spokespeople, it’s especially important their websites and digital marketing software employ dynamic technology that can target and reach prospects with compelling, timely offers, leading directly to sales," said Jennie Gilbert, RWS chief operating officer and co-author of the book, RE:THiNK: 11 surprising things to do now to win retail customers in the digital age (RWS, 2015).
RWS’s latest intelligent software, WebFronts Level 4 is built exclusively for independent retailers of durable home goods and can turn anonymous prospective customers into known contacts. Level 4 provides detailed information on an individual prospect’s purchase intent.
Each prospect’s purchase intent drives personalized re-marketing activities, which are automatically executed without manual intervention by the retailer. This allows independent retailers to reach prospects sooner than ever before with relevant promotions on the products they’re most interested in.
About Retailer Web Services
Founded in 2006, Retailer Web Services (RWS) is a Scottsdale, Ariz.-based provider of proprietary e-commerce, web design and other high-performance software solutions to help independent retailers achieve success. A champion of independent retailers, RWS is an authoritative source on durable goods product data and consumer purchasing habits. RE:THiNK: 11 surprising things you should do now to win retail customers in the digital age (RWS, 2015) provides actionable advice grounded in the way consumers shop for durable goods. RWS serves more than 2,000 independent durable goods retailers across North America. For more information, visit www.retailerwebservices.com.