Today, the mattress shopping journey nearly always begins online. As such, retailers need to be prepared to offer a streamlined experience that begins with their website and then transitions into the actual brick-and-mortar store. Luckily for retailers, there are many technology companies that provide the bedding and mattress industry with valuable digital tools to ensure that the customer experience is seamless from start to finish. From databases that centralize and store information, inventory and consumer data, to multi-platform digital marketing deployment and innovative point-of-sale and accounting software, each of the following companies delivers a high-tech tool to streamline your store accompanied by comprehensive customer support to help with integration.
More than 2,700 independent mattress, furniture and appliance retailers trust Retailer Web Services (RWS) with their stores’ digital marketing needs. The company provides its partners with the tools they need to compete— and succeed—in a rapidly changing retail environment upended by the digital age. A champion of small business and the vitality independent retailers bring to communities across America, RWS has built an integrated suite of digital strategy technology. The company’s complete digital suite includes: smart digital advertising (AdRocket), seamless reputation management (WebFronts Review) and advanced analytics. It also offers RetailDeck, a sales enablement, mobile-first app to monitor the competition, create price quotes, track rebates and print price tags, and WebFronts, a website solution driving ecommerce and in-store visits. With the aim of being trusted advisors, the RWS team takes pride in ensuring every interaction with retailer customers is delightful. Because the company runs countless websites and digital marketing campaigns, they have access to an enormous quantity of data and analytics on consumers’ online shopping habits. On average, RWS creates over 450 cross-network promotions annually, gathering about 13,600 data points during each—more than 2.4 million pieces of information that RWS uses to continually improve performance.You can read this article on Sleep Retailer by clicking here